Tuesday, October 6, 2009
Blogola / Yelp Sucks
The FTC has mandated that bloggers should disclose blog-ola. I have no beef at all with this requirement. Yelp.com, the soapbox that panders to the common idiot, surely should hard wire this ethical practice into their process. Even before Yelp began to get my goat, the yelper in charge of the Philly area gave a review of brunch at Lacroix. Brunch at Lacroix is pretty special in my experience. It was special in her experience as well. But it's way more special when a 250-300$ brunch is gratis. 1st review: This was not disclosed. Though ethically appalling, it is an insignificant concern compared with the cringe evoking dullness of yelp banter.